The industrial and institutional video is a genre within the field of marketing and business communication with very specific characteristics. The corporate video is part of the image that the company projects abroad: to the potential and consolidated customers; to suppliers; to investors, and to society in general, to communicate the values that they want to be associated with the brand. Therefore, we must be very careful not only in the choice of the words and expressions of the script, but also in the voiceover for the industrial video, since one kind of voice or another, a cadence, a rhythm, a tone, etc. will print to the whole narrative a character that must be in accordance with the values of the company.
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